Beautiful and Expressive Packaging

Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.

Typographic Packaging
Another example with typography in use. Sometimes all you need is just a title of what is inside the package.

Steampunk Packaging
According to designer, the task for this design was to pick a subculture and design a series of pictograms/logos & etc for it, and then apply said logo(s) to a package for a set of information cards about that subculture. Designed by Rovina Cai from Australia.

Brad Surcey (site is currently offline)
Strong colors and beautiful compositions. Notice how well the title of the product is emphasized, it strongly and clearly communicates what is inside without revealing too much unnecessary information.

Warming Little
Designed by Thirdperson, comprising a range of special winter soups with promotional heat resistant cardboard sleeves that slotted onto the existing cups. They’ve scooped a few awards, including Design Week 2008.

Ferrarelle
Clean minimalism at its best. Excellent packaging of a mineral water bottle.

Typography
Nothing can beat the old school typography.

Remarkable Pencils
Apparently, the 10 pencils packaged into this box are 100% remarkable. Well, at least they have a remarkable packaging.

Askinosie Chocolate
When it comes to the design of chocolate packaging, there are a number of options available. For instance, you can provide the package with some further information about the chocolate and give it a more traditional, historic and authentic look.

WH Smith
“Our brief was to create a compelling and inspirational solution. Because of copyright issues regarding artist’s work was a problem, our solution was to take inspiration from the though process behind how one paints and draws and to convey famous artists thoughts by choosing relevant quotes that captured the spirit of the product. We achieved this by commissioning different illustrators to recreate these quotes with the relevant use of materials.” Designed by R Design.

Askul
Original geometric forms can also be used for product packaging. And they are attractive, too!

Visualization of CI
Clean and slick design by Martin Zampach.

Food Packaging
Nice old times strike back. Louise Fili with a traditional, old-times food packaging.

Before Grain Dog & Cat Food
Well, it is the packaging for dog and cat food, but it just look good. Notice how interesting the typography is used — the letters are building a pyramid.

Vintage Packaging
This design is more than 20 years, but it still looks very impressive. Beautiful color scheme for a vintage t-shirt packaging.

Fuelosophy
Fruit drinks designed by Templin Brink Design combine beautiful illustration and an interesting form of the bottle.

Banana Juice
Well, that’s an original design. Banana juice package in form of a banana! Designed by Naoto Fukasawa.

Infuzions
Creative packaging by Parker Williams Design.

Equal Exchange
Designed by Good Digital Agency.

Typographic Packaging
Here the typography is pretty loud.

Tea packaging
Experimenting with typography.

Beck 8-Bit
One more time experimental packaging.

Fruits Packaging
Original packaging which may surprise and attract customer’s attention.

Afro Coffee Packaging
Afro by Dalla Cia: a Wine Box radio. Who thought that a radio on a wine label could actually work…

Chocolate Scrabble
Unfortunately, this item is no longer available.

Coke Vintage Packaging
Old times, old times. We really miss packaging like this.

Japanese packaging
Really original design.

Last Click

Package design for Turkish Delight
Sometimes packages can really communicate emotions. The intention of the design below was to attract children and provide sustainability instead of throwing it away after consuming this product. For this reason the package can turn into a paper toy. The children can put together the body which is inside the package, and the face.

Pio Pio Cheep Cheep
A sweet paper toy one more time.

Milk Boxes in Love
Yeeeah! He found her! Or she found him! In any case, these milk boxes are now together. When buying a next milk package make sure to buy two — for Mr. Milky and his lady. Milky has a sad history. It is nice to know that everything is fine now.